In Gaze Control

Gazing is a powerful tool of visual expression, where the act of looking at an object reflects one’s own presence and control. This is evident in the use of cameras, where the person behind the lens has complete authority over what is captured and displayed. However, the audience also plays a role in shaping their viewing experience through the framing of images. Despite this, it is often overlooked that even the bodies on the screen are subject to the power of the gaze. In the corporate media, women’s bodies are frequently objectified, serving as both a source of pleasure and pain for the audience, particularly for men. This reinforces the power dynamic, where the audience becomes the controller, while the female form on the screen remains under the control of the gaze. With the use of high-definition screens, the representation of women can be almost perfect, but even this perfection can reveal imperfections in a highly detailed way.